Making big data analytics perform: the mediating effect of big data analytics dependent organizational agility
Keywords:Big data, big data analytics capability, IT-dependent organizational agility, performance
While big data analytics (BDA) has received significant attention from both scholars and practitioners, significant gaps remain in our understanding of how organizations can effectively manage and leverage BDA resources. Drawing on the big data analytics literature and organizational agility literature, this study investigates the impact of BDA capability on firm performance and the mediating effect of organizational agility on this relationship. The proposed model is tested using data collected from 202 firms in the U.S and partial least squares modelling. The results support the research model and confirm the critical role of organizational agility for BDA investments to create strategic business value and improve firm performance.
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