Effective ICT use for Digital Innovation: An Actualized Affordance Perspective through ICT enabled Design Thinking


  • Anuragini Shirish LITEM, Univ Evry, IMT-BS Université Paris-Saclay, 91025, Evry, France
  • Shirish C. Srivastava HEC Paris, France
  • Imed Boughzala LITEM, Univ Evry, IMT-BS Université Paris-Saclay, 91025, Evry, France


Design thinking, digital innovation, creative self-efficacy, affect towards ICT use, affordances, microfoundations


Prior research recognizes the vital role of innovation agents in effectuating digital innovation, yet limited attention has been given to examining the role of innovation affordances. Drawing on the digital innovation literature, we conceptualize the influence of ‘innovation agent’ and ‘innovation affordance’ factors on the extent of digital innovation. The theorized model is tested via a quasi-experimental study, where the extent of digital innovation from a technology enabled design-thinking creative process is examined. Though the results from our study demonstrate the salience of both ‘innovation agent’ and ‘innovation affordance’ factors, the latter operationalized through technology enabled design-thinking process have a stronger relationship with digital innovation. Our research emphasizes the need for having a well-structured technology enabled creative process — such as technology enabled design-thinking, which can help actualize the innovation affordances. The findings have significant theoretical and practical implications.

Author Biographies

Anuragini Shirish, LITEM, Univ Evry, IMT-BS Université Paris-Saclay, 91025, Evry, France

Anuragini Shirish is an Associate Professor at Institute Mines-Télécom Business School (IMT-BS), France. Prior to joining IMT-BS, she was working in corporate and IT legal consulting. She is an elected member from her institution for the governance of the LITEM (Laboratoire Innovation Technologies Economie et Management) (EA 7363), a joint research laboratory under University of Paris-Saclay, France. She is also a certified design thinking expert. Her research interests include social, behavioral, cultural, and legal aspects related to information systems —specifically in the context of emerging and collaborative technologies. Her research has been published or accepted for publication in international refereed journals including European Journal of Information Systems (EJIS), Information Systems Journal (ISJ), Communications of the Association of the Information Systems (CAIS), International Journal of Information and Management (IJIM) and Human Systems Management (HSM). She has also presented her work in several premier IS and management conferences including International Conference on Information Systems (ICIS), Academy of Management (AOM), Pacific Asia Conference on Information Systems (PACIS), and Americas Conference on Information Systems (AMCIS), among others. She has been honoured with several awards including the second prize at the Sphinx best thesis award.

Shirish C. Srivastava, HEC Paris, France

Shirish C. Srivastava is Professor and GS1 France Chair in “Digital Content for Omni Channel” at HEC Paris. Prior to joining HEC, he has lectured at the School of Business, National University of Singapore and holds a Ph.D. from the same university. He has also completed his habilitation à diriger des recherches (HDR) from Université de Lorraine, France. His research has been published in several top-tier journals such as MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), European Journal of Information Systems (EJIS), Information Systems Journal (ISJ), Journal of Information Technology (JIT), and MIS Quarterly Executive (MISQE), among others. He has also won multiple awards, including awards for best papers at different forums such as Academy of Management, International Conference on Information Systems, Association for Computing Machinery, and Society for Information Management. He has thrice been awarded Prix Académique de la Recherche en Management, 2013, 2015 and 2016 at Paris, France. He currently serves as a Senior Editor at the Journal of the Association for Information Systems (JAIS) and the European Journal of Information Systems (EJIS). He also serves on the editorial board of several other prestigious international journals. His research interests include e-government, services sourcing, technology enabled innovation, artificial intelligence, opensource, and social media strategy.

Imed Boughzala, LITEM, Univ Evry, IMT-BS Université Paris-Saclay, 91025, Evry, France

Imed Boughzala is former Dean of the Faculty, presently Department Chair and Full Professor at IMT-BS. HDR accredited in both Computer Science and Management Science, he has a deep and rich international experience acquired through his research, lecturing and collaboration on major projects. His present research interests are related to Digital Intelligence. He is the founder of SMART² (Smart Business IS) Research group and IS Lab, which includes scholars and PhD students from different areas working on the future IS generation and emerging technologies. Imed has authored several scientific and professional articles (JMIS, JAIS, JDS, SIM) and books and he is a member of several editorial boards of scientific journals (I&M, JOUEC). As part of his research and consulting activities, he is working with several French and International organizations (eg. SNCF, Radio France, Volvo, Renault, Hydro Quebec, Canon and British Airways) and facilitated several brainstorming and creativity sessions (using Design thinking, Lego serious play, Triz, C/K theory). He is also a co-chair of the FNEGE observatory on digital transformation within business schools. Since Jan. 2019, he became a facilitator for the AACSB and more recently a mentor for other schools.


Amabile, T. M. 1996. Creativity in context, Update to The social psychology of creativity, Boulder, CO: Westview Press.

Amabile, T. M. (1983). “The social psychology of creativity: A componential conceptualization." Journal of Personality and Social Psychology, vol. 45, n°2. p. 357–376.

Ashkanasy, N. M. and A. D. Dorris (2017). "Emotions in the workplace." Annual Review of Organizational Psychology and Organizational Behavior, vol. 4, p. 67-90.

Austin, Robert D., Lee Devin, and Erin E. Sullivan. (2012). "Accidental innovation: Supporting valuable unpredictability in the creative process." Organization Science, vol 23. no° 5. p. 1505-1522.

Baccardini, D. (1996). "The concept of project complexity: a review." International Journal of Project Management, vol 14. n°. p. 201–204.

Bandura, A. (1977). "Self-efficacy: toward a unifying theory of behavioral change." Psychological Review, vol 84. n°2 .p. 191-215.

Bandura, A. (1982). "Self-efficacy mechanism in human agency." American psychologist, vol 37. n°2. p. 122-147.

Bandura, A. (2001). "Social cognitive theory: An agentic perspective." Annual Review of Psychology, vol 52. n°1. p. 1-26.

Barrett, M., L., Heracleous., Walsham, G (2013). "A Rhetorical Approach to IT Diffusion: Reconceptualizing the Ideology-Framing Relationship in Computerization Movements" MIS Quarterly, vol 37. n°1. p. 201-220.

Burkhardt, J. M., & Lubart, T. (2010). Creativity in the age of emerging technology: Some issues and perspectives in 2010. Creativity and Innovation Management, vol 19, no° 2.p 160-166.

Brown, T. (2010). Change by design., HarperCollins.

Brown, T., & Martin, R. L. (2015). “Design for action: How to use design thinking to make great things actually happen”. Harvard Business Review, p.56-64.

Burkhardt, J. M. and T. Lubart (2010). "Creativity in the age of emerging technology: Some issues and perspectives." Creativity and innovation management, vol 19. n° 2. p.160-166.

Carlgren, L., I. Rauth., Elmquist, M. (2016). "Framing design thinking: The concept in idea and enactment, Creativity and Innovation Management, vol.25. n° 1. p. 38-57.

Chin, W. W. (1998). The partial least squares approach for structural equation modelling. Modern Methods for Business Research. G. A. Marcoulides. Mahwah, New Jersey, Lawrence Erlbaum.

Choi, J. N. (2004). "Individual and contextual predictors of creative performance: The mediating role of psychological processes." Creativity Research Journal, vol 16. p. 187-199.

Costa, C. G. d., Q. Zhou, Ferreira, A. I. (2017). "The impact of anger on creative process engagement: The role of social contexts." Journal of Organizational Behavior, vol 39. no°4.p.1-12.

Cooper, R., Junginger, S., & Lockwood, T. (2009). Design thinking and design management: A research and practice perspective. Design Management Review, vol 20. no°2,p.46-55.

Couger, J. Daniel, Lexis F. Higgins, and Scott C. McIntyre. (1993) "(Un) structured creativity in information systems organizations." MIS Quarterly, vol 17. no°4. p. 375-397.

Diliello, T. C., J. D. Houghton, David Dawley (2011). "Narrowing the Creativity Gap: The Moderating Effects of Perceived Support for Creativity." The Journal of Psychology, vol 145. no°3. p.151–172.

Dumas, A., & Mintzberg, H. (1989). Managing design designing management. Design Management Journal (Former Series), vol 1. no°1.p.37-43.

Elsbach, K. D. and I. Stigliani (2018). "Design Thinking and Organizational Culture: A Review and Framework for Future Research." Journal of Management, vol 44. no° 6. p. 2274–2306.

Fichman, R. G., B. L. Dos Santos, Zheng, Z. E. (2014). "Digital innovation as a fundamental and powerful concept in the information Systems curriculum." MIS Quarterly, vol 38. no° 2. p.329-253.

Financial Brand (2018). "Design Thinking: The Hottest New Trend in Banking." Retrieved 06 June 2018, from https://thefinancialbrand.com/70152/design-thinking-banking-financial-innovation/.

Ford, C. M. (1996). "A theory of individual creative action in multiple social domains." Academy of Management Review, vol 21. p.1112-1142.

Fornell, C. and D. Lacker (1981). "Evaluating structural equation models with unobservable variables and measurement error." Journal of Marketing Research, vol 18. no°1. p. 39–50.

Geisser, S. (1974). "A Predictive approach to the random effects model." Biometrika, vol 6. no°1. p.101-107.

George, J. M. and J. Zhou (2002). "Understanding when bad moods foster creativity and good ones don't: the role of context and clarity of feelings." Journal of Applied Psychology, vol 87. no° 4. p. 687-697.

George, J. M. and J. Zhou (2007). "Dual tuning in a supportive context: Joint contributions of positive mood, negative mood, and supervisory behaviors to employee creativity." Academy of Management Journal, vol 50. no° 3. p. 605-622.

Glen, R., C. Suciu, Baughn, C (2014). "The need for design thinking in business schools." Academy of Management Learning & Education, vol 13. no° 4. p.653-667.

Gong, Y., J. C. Huang, Jiing-Lih Farh (2009). "Employee learning orientation, transformational leadership, and employee creativity: The mediating role of employee creative self-efficacy" Academy of management Journal, vol 52. no° 4. p.765-778.

Gruber, Marc; De Leon, Nick; George, Gerard; and Thompson, Paul. (2015) “Managing By Design: From The Editors”. Academy Of Management Journal. vol 58 no°1,p.1-7. Research Collection Lee Kong Chian School of Business.

Hair, J. F., G. T. M. Hult, Sarstedt, M., & Thiele, K. O. (2017). "Mirror, miror on the wall: a comparative evaluation of composite-based structural equation modeling methods. "Journal of the Academy of Marketing Science vol 45. no° 5. p. 616-632.

Hair, J. F., W. C. Black, Tatham, R. L., & Black, W. C. (1998). “Multivariate data analysis”, Upper Saddle River, NJ, Prentice hall.

Isaksen, S. G., G. J. Puccio, Treffinger, D. J (1993). "An ecological approach to creativity research: Profiling for creative problem solving." The Journal of Creative Behavior, vol 27. no° 3. p.149-170.

Johansson‐Sköldberg, U., J. Woodilla, Çetinkaya, M (2013). "Design thinking: past, present and possible futures." Creativity and innovation management vol 2. no°2. p.121-146.

Kiviniemi, M. T. and Duangdao K. M (2009). "Affective associations mediate the influence of cost–benefit beliefs on fruit and vegetable consumption." Appetite, vol 53 n°3, p. 771-775.

Koenig-Lewis, N. and Palmer A. (2014). "The effects of anticipatory emotions on service satisfaction and behavioral intention." Journal of Services Marketing, vol 28. no° 6. p.437-451.

Kubicek, B., E. Hoelzl, Tement, S (2013). "Emotion regulation requirements and affective forecasts regarding expected organizational changes", Horizon Psychology, vol 22, p.1-13.

Lim, H. S. and J. N. Choi (2009). "Testing an alternative relationship between individual and contextual predictors of creative performance." Social Behavior and Personality: An international journal, vol 37, p. 117-135.

Livingstone, L. P., D. L. Nelson, Barr, S. H. (1997). " Person-environment fit and creativity: An examination of supply-value and demand-ability versions of fit." Journal of Management, vol. 23 no°2, p.119-146.

Lubart, T. (2005). "How can computers be partners in the creative process: classification and commentary on the special issue." International Journal of Human-Computer Studies, vol 63 no°4, p. 365-369.

Lubart, T. (2008). "Connecting learning, individual differences and creativity." Learning and Individual Differences, vol 18. no° 4. p. 361–362.

Lubart, T. and J.-H. Guignard (2004). “The Generality-Specificity of Creativity: A Multivariate Approach”. Creativity: From potential to realization. R. J. Sternberg, E. L. Grigorenko and J. L. Singer. Washington, DC, US, American Psychological Association. p. 43-56.

Lusch, Robert F., and Satish Nambisan. (2015) "Service innovation: A service-dominant logic perspective." MIS Quarterly, vol 39, no°1 p.155-175.

Lyytinen, K., Y. Yoo., Boland Jr, R. J.(2016). "Digital product innovation within four classes of innovation networks." Information Systems Journal, vol 26 no°1, p. 47-75.

Majchrzak, A. and M. L. Markus (2012). “Technology Affordances and Constraints Theory (of MIS)” Encyclopedia of Management Theory. E. Kessler. Thousand Oaks, CA, Sage, p. 832-836.

Malik, M. A. R., Butt, A.N, Choi, J. N (2015). "Rewards and employee creative performance: Moderating effects of creative self-efficacy, reward importance, and locus of control." Journal of Organizational Behavior, vol 36, p. 59–74.

Massetti, B. (1996). "An empirical examination of the value of creativity support systems on idea generation." MIS quarterly, vol 20. no° 3. p. 83-97.

Mithas, S. (2016). “Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age”, Penguin UK.

Nambisan, S., K. Lyytinen, Song, M (2017). "Digital innovation management: reinventing innovation management research in a digital work." MIS Quarterly, vol 41. no° 1. p.223-238.

Oldham, G. R. and A. Cummings (1996). "Employee creativity: Personal and contextual factors at work." Academy of Management Journal, vol 39. no°3.p. 607-634.

Oldham, G. R. and N. Da Silva (2015). "The impact of digital technology on the generation and implementation of creative ideas in the workplace." Computers in Human Behavior, vol 42. p. 5-11.

Orlikowski, W. J. (2007). "Sociomaterial practices: Exploring technology at work." Organization studies vol 28. no°9. p.1435-1448.

Osburn, H. K. and M. D. Mumford (2006). "Creativity and Planning: Training Interventions to Develop Creative Problem-Solving Skills." Creativity Research Journal, vol 18. no° 2. p.173-190.

Parnes, S. J. and R. B. Noller (1972). "Applied creativity: The creative studies project: Part results of a two year program." Journal of Creative Behavior vol 6. p.164–186.

Petter, S., D. W. Straub, Rai, A. (2008). "Specifying Formative Constructs in Information Systems Research." MIS Quarterly, vol 31. no° 4. p. 623-656.

Pickering, A., Ed. (2010). “The mangle of practice: Time, agency, and science”, University of Chicago Press.

Plattner, H., C. Meinel, Leifer, L. (2009). “Design thinking”. Landsberg am Lech, Mi-Fachverlag.

Pozzi, G., F. Pigni, Vitari, C (2014). "Affordance Theory in the IS Discipline: A Review and Synthesis of the Literature” In AMCIS, 2014 Proceedings.

Richard, R., J. van der Pligt, De Vries, N.(1996). "Anticipated affect and behavioral choice" Basic & Applied Social Psychology, vol. 18. p. 111-29.

Ringle, C. M., S. Wende, Will, A. (2005). “SmartPLS 2.0 (M3) Beta”. Hamburg 2005, SmartPLS.

Ryan, R. M. and E. L. Deci (2000). "Intrinsic and extrinsic motivations: Classic definitions and new directions." Contemporary educational psychology, vol 25. n°1. p.54-67.

Shirish, A., I. Boughzala, Srivastava, S. C.(2016). "Adaptive use of social networking applications in contemporary organizations: Examining the motivations of Gen Y cohorts." International Journal of Information Management, vol 36. n°6. p.1111-1123.

Srivastava, S. C., & Shainesh, G. (2015). Bridging the Service Divide Through Digitally Enabled Service Innovations: Evidence from Indian Healthcare Service Providers. MIS Quarterly, 39(1), 245-267.

Srivastava, S.C., Mithas, S., and Jha, B. 2013. What is your Global Innovation Strategy? IEEE IT Professional, vol 15. n°6. p.2-6.

Sternberg, R. J. (1986). "Toward a unified theory of human reasoning." Intelligence, vol 10. p. 281–314.

Stone, M. (1974). "Cross-validatory choice and assessment of statistical predictions." Journal of the Royal Statistical Society, vol 36. n°2. p.111-147.

Straub, D., M.-C. Boudreau, Boudreau, M. C. (2004). "Validation Guidelines for IS Positivist Research." Communications of the Association for Information Systems, vol 13. p.380-427.

Svahn, F., Mathiassen, L., & Lindgren, R. (2017). Embracing Digital Innovation in Incumbent Firms: How Volvo Cars Managed Competing Concerns. MIS quarterly vol. 41 no. 1, p. 239-253.

Tarafdar, M., Q. Tu, Ragu-Nathan, T (2010). " Impact of technostress on end-user satisfaction and performance." Journal of Management Information Systems, vol 27. n°3. p.303-334.

Thompson, R. L., C. A. Higgins, Howell, J. M (1991). "Personal Computing toward a Conceptual Model of Utilization " MIS Quarterly, vol 15. n°1, p.125-136.

Tierney, P. and S. M. Farmer (2002). "Creative self-efficacy: Its potential antecedents and relationship to creative performance." Academy of Management Journal, vol 45. n°6. p.1137-1148.

Tierney, P. and S. M. Farmer (2011). "Creative Self-Efficacy Development and Creative Performance Over Time." Journal of Applied Psychology, vol 96. n°2. p.277–293.

Tierney, P., S. M. Farmer, Graen, G. B (1999). "An examination of leadership and employee creativity: The relevance of traits and relationships." Personnel Psychology, vol 52. n°3. p.591–620.

Unsworth, K. (2001). "Unpacking creativity." Academy of Management Review, vol 26. n°2. p.89-97.

Von Stamm, B. (2008) “Managing Innovation, Design and Creativity”. 2nd Edition, John Wiley & Sons, Hoboken.

Wierenga, B. and G. H. van Bruggen (1998). "The dependent variable in research into the effects of creativity support systems: Quality and Quantity of Ideas." MIS Quarterly, vol 22. n°1. p.81-87.

Wang, K., & Nickerson, J. V. (2017). “A literature review on individual creativity support systems”. Computers in Human Behavior, vol 74. p. 139-151.

Withagena, R. and J. v. d. Kampb (2018). "An ecological approach to creativity in making." New Ideas in Psychology, vol 49. p. 1-6.

Wold (1985). “Partial least squares”. Encyclopedia of statistical sciences.

Yoo, Y., R. J. Boland Jr, Lyytinen, K., Majchrzak, A. (2012). "Organizing for Innovation in the Digitized World." Organization Science, vol 23. n°5. p.1398-1408.

Zhang, P. (2013). "The Affective Response Model: A Theoretical Framework of Affective Concepts and their Relationships in the ICT Context." MIS Quarterly, vol 37. n°1. p.247-274.





Empirical research