How protection motivation and social bond factors determine information security behaviors
Keywords:Protection motivation theory, social bond theory, malware protection, information security awareness, gender, work experience, PLS-SEM.
Digital technologies are ubiquitous, with the proliferation of attacks on information assets as a corollary. Thus, information security appears to be a crucial issue for individuals and managers. While the attempt to identify the factors that guide the information security behaviours of actors is not new, it remains more necessary and topical than ever. From this perspective, this empirical study contributes to a better understanding of the cognitive and socialization factors that influence information security behaviors. Using a second-order hierarchical model with partial structural least squares equation modeling, we test the applicability of protection motivation theory (PMT) and social bond theory (SBT) to the information security awareness (ISTA) and malware protection behaviors (MPB) of 430 students. Thus, the approach we adopt allows us to measure and compare the global and specific effects of cognitive and socialization factors on security behaviors. The results show that SBT and PMT have comparable and complementary effects on endogenous variables. In addition, the factors and effects of SBT vary by gender. Finally, ISTA is partially involved in the influence of PMT and SBT on BPM. On the one hand, these results suggest the need for more in-depth research to better integrate the impact of individuals' characteristics, personality and backgrounds on the cognitive and socialization factors that influence their behavior. On the other hand, we suggest that the design of information security awareness should be better adapted to the different cognitive and socialization factors of individuals. We also provide detailed recommendations on how practitioners could design information security awareness measures.
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