Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
DOI:
https://doi.org/10.9876/sim.v15i3.339Keywords:
Crowdsourcing, Value, Crowd, Innovation, Authenticity, MotivationAbstract
This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.References
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Published
2010-11-03
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Empirical research
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