Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
Keywords:
Crowdsourcing, Value, Crowd, Innovation, Authenticity, MotivationAbstract
This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.References
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Published
2010-11-03
How to Cite
LEBRATY, J.-F., & LOBRE, K. (2010). Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité. Systèmes d’Information Et Management (French Journal of Management Information Systems), 15(3), 9–40. Retrieved from https://revuesim.org/index.php/sim/article/view/339
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Empirical research
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