Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
Keywords:Crowdsourcing, Value, Crowd, Innovation, Authenticity, Motivation
AbstractThis article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.
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