Capacité d’absorption des informations et pratiques de veille stratégique dans les PME: une étude sur des domaines vitivinicoles provençaux
Keywords:Business intelligence, absorptive capacity, wine industry
AbstractA large part of the research on business intelligence focused on “weak signals” interpretation or issues related to data overabundance. The way firms differently use data collection mechanisms developed to this end remains understudied. This tends to neglect business intelligence as being the result of several formal and informal processes to which actors may differently pay attention. By referring back to researches relative to the ACAP model, this article examines absorptive capabilities of strategic informations in the wine industry. The qualitative research design is mainly based on 20 semi-directive interviews conducted in the Provence wine industry. Results reveal that these wineries give only little attention to information coming from organisms of coordination. However, they favor information collected through formal and informal relations they maintain in their current activity with other companies of industry. The discussion part enriches the ACAP model by putting forward how the potential absorptive capacity of strategic information by an organisation can be the consequence of its “experience” and “similarity” with other actors of its environment (suppliers, customers, competitors, etc.), rather than the consequence of the integration mechanisms set up by organisms of coordination. In terms of practical contributions, our study also specifies concepts of similarity and experience by integrating them to notions of territorial membership and geographical proximity which appear as supports to the absorption capacity of the information of companies.
The author bears the responsibility for checking whether material submitted is subject to copyright or ownership rights (e.g. figures, tables, photographs, illustrations, trade literature and data). The author will need to obtain permission to reproduce any such items, and include these permissions with their final submission.
It is our policy to ask all contributors to transfer for free the copyright in their contribution to the journal owner. There are two broad reasons for this:
- ownership of copyright by the journal owner facilitates international protection against infringement of copyright, libel or plagiarism;
- it also ensures that requests by third parties to reprint or reproduce a contribution, or part of it, in either print or electronic form, are handled efficiently in accordance with our general policy which encourages dissemination of knowledge within the framework of copyright.
In conformity with the French law, the author keeps the 'moral rights' related to the article:
- The 'authorship right': It is the author's right to have his name associated with each publication and exploitation of the article.
- The 'integrity right': It can be claimed by the author if he finds that during an exploitation, his work has been distorted (cutting, reassembly...).