Investigating the impact of a merchant website atmosphere on immersion, perceived value and behavioral intentions

Authors

  • Ahmed Anis Charfi ISTEC Business School Paris, CERI, France
  • Jean-François Lemoine ESSCA School of Management, Université Paris 1 Panthéon-Sorbonne (PRISM Sorbonne)

Keywords:

atmosphère d’un site web, interactions, agent virtuel, environnement 3D, commande de contrôle, immersion, valeur perçue

Abstract

This research focuses on the holistic approach of the webatmosphere and its predictive power of the user’s immersion compared to the atomized approach. During an experimentation, we have manipulated three atmospheric components (presence vs absence of a virtual agent, 2D vs 3D environment, presence vs absence of a control command), the results show that the user’s immersion is always stronger when he/she navigates on a website containing simultaneously three components, compared to a website only containing one of the three. Moreover, we highlight the effect of a multiple serial mediation of the immersion and of the perceived hedonic value of the website in the relationship between the three atmospheric components and the behavioral intentions. Such results inform practitioners on how to differentiate their websites using webatmosphere components.

Author Biographies

Ahmed Anis Charfi, ISTEC Business School Paris, CERI, France

Enseignant-chercheur et Directeur des programmes MBA de l’ISTEC Paris. Docteur en Sciences de Gestion et du Management (marketing) de l’Université Paris-Dauphine PSL, il est spécialisé dans les problématiques relatives au digital et à la consommation connectée. Il a publié plusieurs travaux de recherche sur l’amélioration de l’atmosphère marchande en ligne, la e-réputation, la visibilité des sites web, les objets connectés, l’expérience d’immersion en ligne.

Jean-François Lemoine, ESSCA School of Management, Université Paris 1 Panthéon-Sorbonne (PRISM Sorbonne)

Professeur des Universités à l’Université Paris 1 Panthéon-Sorbonne et à l’ESSCA School of Management. Il est Directeur de l’Ecole Doctorale de Management Panthéon-Sorbonne (EDMPS) et a été Rédacteur en Chef Associé de Décisions Marketing (FNEGE, 3) de 2014 à 2021. Depuis 2021, il est Co-Rédacteur en Chef de Management et Avenir (FNEGE, 3). Il organise chaque année, depuis 2002, le Colloque sur le Marketing Digital (www.colloquemarketingdigital.com). Ses travaux, publiés entre autres dans Administrative Science Quarterly, Décisions Marketing, International Journal of Retail and Distribution Management, Journal of Marketing Management, la Revue Française de Gestion, Recherche et Applications en Marketing, portent sur le marketing digital (notamment la e-shopping experience et, plus précisément, l’influence de la webatmosphere sur le comportement des internautes).

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Published

2022-10-01

How to Cite

Charfi, A. A., & Lemoine, J.-F. (2022). Investigating the impact of a merchant website atmosphere on immersion, perceived value and behavioral intentions. Systèmes d’Information Et Management (French Journal of Management Information Systems), 27(4), 75–115. Retrieved from https://revuesim.org/index.php/sim/article/view/1090

Issue

Section

Empirical research