Une application à la consommation d'informations et à la quasi-consommation de services marchands



Using an original panel data and factorial analysis, this article captures a part of the learning process of home Net surfers, from a cognitive and experiential point of view. It shows the existence of several phases of learning: the browsing of the Web, through relatively long but not very frequent sessions, followed, after a relative intensification of uses, by utilitarian practices of the Web, through shorter and more frequent sessions. It also appears that the development of Internet surfing and of e-commerce are relatively independent. A few indications suggest that a new dynamic is possible with the new access technologies.


Web surfing;E-commerce;European panel data;Learning

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DOI: http://dx.doi.org/10.9876/sim.v10i4.182

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