Evaluating business performance related to the use of web portals – The case of tourism sector

Yann RIVAL, Michel KALIKA

Abstract


This research addresses the question of explaining the Internet-enabled firm performance by relying on the Strategic Alignment Model. Following a contingent approach, the conceptual framework sheds light on the coherence between Internet use, business, organization and technology. The research model is applied to the main companies of the French tourism sector. The adopted methodology is based on a survey to which 123 firms have taken part. Using structural equation modeling, the proposed model is tested and data analysis reveals that the coherence of organizational designs has a particularly significant relationship with the Internet-enabled firm performance.

Keywords


Internet;performance;alignement;secteur du tourisme

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DOI: http://dx.doi.org/10.9876/sim.v14i1.235

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