Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité

Jean-Fabrice LEBRATY, Katia LOBRE

Abstract


This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.

Keywords


Crowdsourcing; Value; Crowd; Innovation; Authenticity; Motivation

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DOI: http://dx.doi.org/10.9876/sim.v15i3.339

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