Doit-on se méfier de Facebook ? Quand l’habitude induit surcharge informationnelle et dépendance

Hajer KEFI, Alya MLAIKI, Michel KALIKA


Dans cet article, nous proposons de développer un modèle explicatif de la dépendance perçue au réseautage sur Facebook conçu comme un mécanisme post-adoptif qui implique l’utilité perçue, la maîtrise comportementale perçue et l’influence sociale et leurs effets directs et médiatisés par l’habitude et la surcharge informationnelle sur la dépendance. Nous testons notre modèle auprès d’une population de 248 utilisateurs de Facebook en utilisant la méthode PLS appliquée à la modélisation par les équations structurelles. Nos résultats nous permettent de confirmer le rôle central joué par l’habitude et la surcharge informationnelle dans ce mécanisme, selon le type d’usage considéré et où l’on relève un impact significatif de l’effet genre. 


Systèmes d’information et de communication, réseaux sociaux numériques, surcharge informationnelle, addiction, usage des SI.

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