GOETHALS, Frank G.; LECLERCQ, Aurélie; CARUGATI, Andrea. On the unexpected differences in media usage in purchasing in France and Flanders. Systèmes d’Information et Management (French Journal of Management Information Systems), [S. l.], v. 14, n. 1, p. 37–74, 2026. DOI: 10.3917/sim.091.0037. Disponível em: https://revuesim.org/index.php/sim/article/view/234. Acesso em: 9 jul. 2026.