Acceptance of MaaS mobile applications: an application of UTAUT2 in the context of French smart cities
Keywords:
ville intelligente, Mobility as a Service, UTAUT2, services intégrés de mobilitéAbstract
In recent years, the smart mobility inherent in smart city projects has been translated into the implementation of Mobility as a Service (MaaS) offerings embodied in platforms accessible from integrated service mobile applications. In this context, the aim of this article is to present the findings from an application of the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to mobile MaaS applications (MMAs). Based on a sample of 693 respondents, the findings highlight the positive influence of performance expectancy, trust in technology and habit on the user’s intention to use MMAs. They also show that habit and intention to use MMAs have a significant positive effect on users’ actual usage behavior. Our findings demonstrate the predictive value of UTAUT2 for understanding and anticipating MMAs acceptance. Managerial recommendations based on our findings are formulated.
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