L'effet structurant des nouvelles technologies de l'information et de la communication sur la relation client-fournisseur

Authors

  • Nathalie GUIBERT Université de Montpellier, CREGO - IAE

Keywords:

New Information and Communication Technologies, Buyer-Seller relationship, Structure, Marketing, Buying tasks

Abstract

Based on an integration of information systems and marketing theories, this paper's objective is to show that new information technologies have a structuring effect on buyer-seller relationships. In order to do so, 151 buyers, all members of the French Buying Association (CDAF) have been interviewed in a multi-activities based study. Results confirm that structural dimensions of complexity and formalisation are positively influenced by new information and communication tools. But the hypothesis o f a decentralising effect is not supported. The restrictive operationalization of new information technologies as a set of information and communication tools allows a specification of the structuring effect as a fonction of the nature and type of tools a dopted.

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How to Cite

GUIBERT, N. (1996). L’effet structurant des nouvelles technologies de l’information et de la communication sur la relation client-fournisseur. Systèmes d’Information Et Management (French Journal of Management Information Systems), 1(4), 29–48. Retrieved from https://revuesim.org/index.php/sim/article/view/18

Issue

Vol. 1 No. 4 (1996)

Section

Empirical research

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