Comparative Analysis of Internet Strategies of two associations

Authors

  • Philippe EYNAUD Conservatoire National des Arts et Métiers, GREG-CRC

Keywords:

Information systems, nonprofit organisation, strategy, Internet, volunteer, supporting member, donor, e-philanthropy, e-solidarity

Abstract

A comparative case study reveals that an analysis of means between two large voluntary organizations is not sufficient to distinguish their online strategies. The strategic dynamics and the sense of action are actually played by network actors all along the appropriation process of these means. A successful NPO strategy offers benefits for NPO itself, for individuals who belong to it or interact with it and for society as a whole. The analysis of situations carried out through an interpretivist approach concludes however the need for transversal approach to understanding IT strategy in NPOs, and shows the complexity and the richness of NPO’s Internet strategy. 

Author Biography

Philippe EYNAUD, Conservatoire National des Arts et Métiers, GREG-CRC

Philippe EYNAUD est maître de conférences au Conservatoire National des Arts et Métiers. Il est chercheur affilié au GREG-CRC et membre du Gregor. Il est responsable de l'UE Management des systèmes d'information à l'Intec. Il a obtenu le prix FNEGE Robert Reix de la meilleure thèse en 2008. Ses travaux de recherche portent sur les systèmes d'information associatifs, la gouvernance des associations et sur le management des SI opérationnels et stratégiques des organisations.

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Published

2010-02-10

How to Cite

EYNAUD, P. (2010). Comparative Analysis of Internet Strategies of two associations. Systèmes d’Information Et Management (French Journal of Management Information Systems), 15(1), 69–96. Retrieved from https://revuesim.org/index.php/sim/article/view/275

Issue

Vol. 15 No. 1 (2010)

Section

Empirical research

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