An illustrated invitation to use Q-method in IS Research


  • Claire Gauzente LEMNA Université de Nantes


Méthode Q, Q-sort, théorie du concours, subjectivité, individu, organisations


Q-method has been invented in 50’s by William Stephenson, a psychologist, in order to explore human subjectivity. It is now regularly used in several social sciences and humanities. Research in information systems is an exception with only 14 empirical Q-studies since the first one in 1987. The Q-method has however several strengths and contributes to explore central aspects in IS such as perceptions, interpretations, social representations. The aim of this article is to propose a view of the methodological opportunities this method offers to ISR as well as an illustration of its use in the m-commerce field. It is thus an invitation to use this still underutilized method.

Author Biography

Claire Gauzente, LEMNA Université de Nantes

C. Gauzente

Professeur des Universités

Directrice adjointe du LEMNA

IEMN IAE Université de Nantes


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How to Cite

Gauzente, C. (2013). An illustrated invitation to use Q-method in IS Research. Systèmes d’Information Et Management (French Journal of Management Information Systems), 18(2), 69–109. Retrieved from



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