L'Internet marchand : caractérisation et positionnements stratégiques
Keywords:
Electronic commerce, Internet, Intermediation, Strategic positioning, Marketing on the Internet, Value web, Key resourcesAbstract
The rapid development of information exchanges due to technology's pr ogress and open Internet protocol has generated the development of new types of commercial activities. A literature review of this phenomenon known as electronic commerce on the Internet or e-commerce will lead to the formulation of a conceptual framework combining two dimensions : 1) user position relative to the Firewall, and 2) impact of the Internet technology on relationships. Then, fairly in-depth case studies are conducted. This leads to uncover and characterize three distinct strategic positionings : 1) the Internet as a marketing tool, 2) the Internet as a transactional space and 3) the Internet as an integration and innovation space. It also leads to identify the conditions essential to understand the transition from the positioning to another. We draw lessons that can guide managers faced with the strategic decision to invest in the e-commerce infrastructures and help them understand the nature of the winning organization in this new virtual environment. Finally, major stakes related to the integr ation and innovation positioning are discussed.How to Cite
AMAMI, M., & THEVENOT, J. (2000). L’Internet marchand : caractérisation et positionnements stratégiques. Systèmes d’Information Et Management (French Journal of Management Information Systems), 5(1), 5–39. Retrieved from https://revuesim.org/index.php/sim/article/view/74
Issue
Section
Empirical research
License
The author bears the responsibility for checking whether material submitted is subject to copyright or ownership rights (e.g. figures, tables, photographs, illustrations, trade literature and data). The author will need to obtain permission to reproduce any such items, and include these permissions with their final submission.
It is our policy to ask all contributors to transfer for free the copyright in their contribution to the journal owner. There are two broad reasons for this:
- ownership of copyright by the journal owner facilitates international protection against infringement of copyright, libel or plagiarism;
- it also ensures that requests by third parties to reprint or reproduce a contribution, or part of it, in either print or electronic form, are handled efficiently in accordance with our general policy which encourages dissemination of knowledge within the framework of copyright.
In conformity with the French law, the author keeps the 'moral rights' related to the article:
- The 'authorship right': It is the author's right to have his name associated with each publication and exploitation of the article.
- The 'integrity right': It can be claimed by the author if he finds that during an exploitation, his work has been distorted (cutting, reassembly...).