Évaluation du succès des Systèmes d'Aide à la Gestion Marketing (SAGM) : cadre conceptuel et voies de recherches futures

Authors

  • Nathalie DEMOULIN Université Catholique de Lille, IESEG School of Management

Keywords:

Marketing decision support system, Marketing information systems, Marketing decision-making, Success measures

Abstract

This paper proposes a conceptual framework for evaluating the success of Marketing Management Support Systems (MMSS). The framework is further used to synthesize previous empirical researches and to find out new research tracks. The comparison of the used methodologies enables us to suggest methods adapted to these research tracks.

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How to Cite

DEMOULIN, N. (2004). Évaluation du succès des Systèmes d’Aide à la Gestion Marketing (SAGM) : cadre conceptuel et voies de recherches futures. Systèmes d’Information Et Management (French Journal of Management Information Systems), 9(3), 61–85. Retrieved from https://revuesim.org/index.php/sim/article/view/160

Issue

Vol. 9 No. 3 (2004)

Section

Empirical research

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