On the unexpected differences in media usage in purchasing in France and Flanders

Authors

  • Frank G. GOETHALS School of Management de Lille, IESEG
  • Aurélie LECLERCQ School of Management de Lille, IESEG
  • Andrea CARUGATI School of Business de Århus

Keywords:

adoption du e-commerce, culture, utilisation des sites de e- commerce, Business-to-Consumer

Abstract

It is often (implicitly) assumed that e-commerce behavior is similar in countries with a similar culture. Through a study of e-commerce behavior of both, private consumers and company representatives, this paper proves there are actually significant differences in e-commerce behavior between subgroups of such countries. In this study, statistically significant differences are found in the stated appropriateness of different media to find product information, to find a supplier and to make the actual purchase.

Author Biographies

Frank G. GOETHALS, School of Management de Lille, IESEG

Frank Goethals holds a Ph.D. in Applied Economics from the K.U.Leuven in Belgium. He is currently Assistant Professor of MIS at the IESEG School of Management in Lille, France.  His research focuses on B2B and B2C e-business. Frank has published in numerous journals including Data and Knowledge Engineering, IEEE Software and Information Systems Frontiers.

Aurélie LECLERCQ, School of Management de Lille, IESEG

Aurélie Leclercq obtained her Ph.D. in Management from Paris-Dauphine University in 2008 and is Assistant Professor at the IESEG School of Management in Lille, France. She has presented her research at ICIS, ECIS, AMCIS, AIM and has published in journals such as The Database for Advances in Information Systems and Systèmes d’Information et Management. Her current research interests include change management, IT adoption, and the social effects of IS in organizational contexts.

Andrea CARUGATI, School of Business de Århus

Andrea Carugati holds a Ph.D. from the Technical University of Denmark (Lyngby). He is Associate Professor at Aarhus School of Business (Aarhus, Denmark) and IESEG School of Management (Lille, France). His research focuses on the behaviors caused by technology and the alternative, deviating uses of technology in organizations. His work has been published in the European Journal of Information Systems, Database for Advances in Information Systems, ICIS and ECIS.

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How to Cite

GOETHALS, F. G., LECLERCQ, A., & CARUGATI, A. (2009). On the unexpected differences in media usage in purchasing in France and Flanders. Systèmes d’Information Et Management (French Journal of Management Information Systems), 14(1), 37–74. Retrieved from https://revuesim.org/index.php/sim/article/view/234

Issue

Vol. 14 No. 1 (2009)

Section

Empirical research

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