Business models des places de marché électroniques : une taxonomie pour décrypter leurs enjeux
Keywords:
Place de marché électronique, business model, taxonomieAbstract
This research contributes to a better knowledge of electronic marketplaces via 6 in-depth case studies (1999-2009) from which 3 are described in this article. We built from the literature review a set of criteria to describe existing electronic marketplaces’ business models. Case study analysis and the codification of 55 interviews help use to identify 3 types of business models. We question their durability and risks. This allows us to highlight perspectives for electronic marketplaces business models.How to Cite
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