Making big data analytics perform: the mediating effect of big data analytics dependent organizational agility
Mots-clés :
Big data, capacité big data analytics, agilité organisationnelle dépendante des TI, performanceRésumé
Bien que le big data analytics (BDA) ait fortement cristallisé l’attention des spécialistes et des praticiens, il est encore difficile de bien cerner la façon dont les organisations peuvent mobiliser et gérer efficacement cet outil. En se fondant sur des travaux réalisés sur le big data analytics et l’agilité organisationnelle, la présente étude explore l’impact de la capacité du BDA sur la performance des entreprises ainsi que l’effet d’intermédiation de l’agilité organisationnelle sur cette relation. Des données collectées auprès de 202 entreprises américaines ont servi à tester le modèle proposé en recourant à l’approche PLS. Les résultats obtenus soutiennent le modèle de recherche choisi et confirment que l’agilité organisationnelle contribue fortement à attirer des investissements dans le BDA en vue de créer une valeur commerciale stratégique et améliorer la performance des entreprises.
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