Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
Mots-clés :
Crowdsourcing, Valeur, Foule, Innovation, Authenticité, MotivationRésumé
Cet article concerne une nouvelle modalité d’externalisation : le crowdsourcing. Il vise à répondre à la question suivante : comment une opération de crowdsourcing permet-elle de créer de la valeur pour une organisation ? Dans le cadre d’une approche interprétative, une étude exploratoire empirique a été réalisée. Elle montre l’existence d’un lien entre le type de foule, ses motivations et les formes que la valeur peut prendre, à savoir : l’innovation ou l’authenticité. La mise en évidence de ce lien constitue l’un des principaux apports théoriques de cette recherche. Par ailleurs, les réponses apportées à la problématique choisie induisent les fondements d’un business model destiné aux entreprises qui gèrent des opérations de crowdsourcing. Ce business model a pour objet d’aider les organisations à capter la valeur potentiellement créée par la foule dans leurs opérations de crowdsourcing.Références
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2010-11-03
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LEBRATY, J.-F., & LOBRE, K. (2010). Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité. Systèmes d’Information Et Management (French Journal of Management Information Systems), 15(3), 9–40. Consulté à l’adresse https://revuesim.org/index.php/sim/article/view/339
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